Ways Restaurants Are Harnessing Technology to Create Growth

A report by Toast shows that 95 percent of restaurateurs agree that technology boosts efficiency in their establishments. Over the past decades, technological innovations in restaurants were considered as nice-to-have features. Now, they have become must-haves as businesses in the hospitality industry recover economically. In addition to understanding the needs of consumers and adapting to change, investing in the right technology is necessary. Integrating the right technologies in restaurants is vital to accelerate recovery of the dining experience from ordering and eating sushi to wine tasting. If you're looking to re-open your food business, here's how restaurants are harnessing technology to recover economically.

Digital Menus

Incorporating digital menus in restaurants is now common as consumers are provided assurance that eateries are doing everything possible to protect their health. Unlike paper and plastic options, electronic menus reduce the risk of bacteria living on surfaces. That's because digital menus are easy to access on smartphones via a QR code. Apart from providing contactless services, digitized menus enhance customer experience by providing unlimited content and video. Also, combining digital menus and predictive analysis helps restaurants personalize offers to meet client needs.

Table Ordering

With the help of table ordering apps, customers can place orders and process payments at the restaurant table via mobile. Like digital menus, this technology reduces face-to-face contact and the use of shared paper menus and card machines. Likewise, pub ordering apps prevents crowds when placing or collecting orders at the bar as having a pub ordering system allows customers to make orders from their tables.

In addition to enhancing safety, tableside ordering apps are beneficial in many ways. These apps attract customers, boost efficiency, and promote order accuracy in restaurants and pubs because customers send their meal or drink orders directly to the kitchen or bar. However, to enjoy these benefits, restaurant owners must invest in the right table ordering technology. Choosing table ordering apps isn't difficult as long as a familiarity exists regarding how they work. Depending on the needs, selectable options may include OrderBee, Storekit Order & Pay, or OrderPay as order apps that can be easy to navigate and can integrate with a point of sale system.

Online Ordering and Delivery

While food delivery services aren't a new thing in the hospitality industry, they have become increasingly popular. As much as people can dine out, they prefer to order meals and drinks in the comfort of their homes. This trend is expected to continue, thanks to restaurants that offer delivery services. Contactless deliveries are provided for people who prefer to order in instead of dining out. Currently, food and beverage outlets are leveraging this trend; and to achieve the best outcomes, restaurants and pubs are harnessing online ordering and delivery apps. Apps like Delivery.com, Instacart, Ubereats, and Grubhub enable customers to order takeaway and make online payments with ease.

Restaurants and bars looking to grow can thrive by leveraging technology. With technologies like digital menus, delivery apps, and EPoS systems, eateries can provide cutting-edge customer services including deliveries. Doing so attracts customers who want to dine in restaurants focused on maintaining quality and good health.